Users spend very little time on the Homepage. If the user is experienced, it can be as little as 25 seconds. What do you need to show them in this short period of time? Obviously, users don't read long paragraphs of text. Most of those precious seconds are spent figuring out where to go next. So the time needs to be used very wisely. Here are the most important things the Homepage has to accomplish:
1. The user has to see immediately which site they landed on and its purpose.
2. What are the benefits of the site to the user.
3. How to get to the most relevant part of the site.
4. Information about the company and new offerings.
All these queries have to be addressed within 25 seconds!