User Experience

Top 8 Signs Your Site Is Outdated

July 29, 2014

Overview Having an updated site is a huge part of giving users the ultimate user experience. For instance, your site users can’t enjoy using your site if the pages load slowly because of outdated features in your site. Also, unresponsive sites are downright outdated since they aren’t up-to-date with the mobile devices most people are…

6 Effective User Design Tips for Inciting User Emotion

June 25, 2014

Overview: User design for inciting emotion For more than a decade, web designers have focused solely on logical design factors i.e. meeting web standards, choosing layouts & fonts, organizing navigation etc. Design, however, is evolving at a very fast pace. The focus has shifted to inciting user emotion. Web designers are focusing more on creating…

Why Marketers Should Care About UX

May 28, 2014

Overview User experience refers to any interaction potential or existing customers have with a brand. Although user experience is a relatively new concept to many people today, the concept has proven to be very important in online business. In the recent past, user experience was confined to web design. Today, the concept spans to on-page…

Increase User Retention With A Better User Experience

April 29, 2014

Introduction Convincing users to download your app isn’t as difficult as convincing them to use the app for a prolonged time period. According to recent studies, only 10-20% of users use apps in their device a few months after downloading them. This simply means that user experience is more important in getting users to use…

Blog Post. 3 Ways to Improve UX by Content Alone

3 Ways to Improve UX by Content Alone

January 6, 2014

When you think of User Experience Design, the word “design” might create the notion that UX is 100% design related. While it is certainly a major factor, there are other elements such as copy and content which can easily make or break the experience of your users. Putting all of your attention in to design…

Blog Post. The Top 5 Usability Myths

The Top 5 Usability Myths

July 30, 2013

When it comes to technology, there are various guidelines that are essential for good user experience. This includes accessibility, user interface, information architectures and usability. UX design is the ultimate human vs. computer interaction where certain methods and techniques are employed to produce a desired, predictable and well executed result. Accessibility, user interface, information architectures…

Blog Post. The Importance of UX in the banking industry

The Importance of UX in the banking industry

July 8, 2013

As people, we all care about money. It’s not unusual for a person to want to check his/her bank account at least once a week, and it’s self-explainable why. We live in a financially-driven world, and many things revolve around our account balance. Therefore, even if we like it or not, we’re constantly in need…

The "fad" of flat design?

June 14, 2013

There’s been a lot of press these days surrounding Jony Ive, from Apple, bringing flat design to iOS 7. He’s had a direct impact on the design of Apple hardware since 1992 and is now bringing his talent to the software space. A TechCrunch article back in April announced this move with a post titled…

Blog Post. The HEART of Your Users' Experience

The HEART of Your Users' Experience

May 24, 2013

When deploying a web application on a large scale, it is important to gauge the level of user experience that users get when using the system. For a long time, PULSE has been used to measure the quality of the user experience and provide data. However, it has had some shortcomings and this led to…

Blog Post. Redesigning A Revolutionary School App

Redesigning A Revolutionary School App

May 16, 2013

We’ve had the great pleasure in working with LiveSchool. LiveSchool is an app for schools and teachers that truly revolutionizes the way that classes are managed. Imagine being in grade school, and having your school performance monitored and tracked? Everything from how many times a student raised their hand, how long they’ve been on a…