Drawing on more than 20 years of experience in the UX/UI industry, we have developed a robust design methodology that is capable of producing predictable results within a defined timeframe. While the design process remains the same for projects of all sizes, the resources needed to complete the various phases depend on the project’s nature and complexity.
Our UX Design Process
Research
- Goal Analysis
- Personas
- Workflows
- Competitor Benchmarking
At the research stage, we help you discover knowledge gaps, align your business goals with user expectations, and a strategy to support both user needs and your business goals. Our analytical and research-oriented approach delivers strategic insights into users’ reactions to and interactions with your application. Based on the available time and resources, we choose the research methods that work best for you.
IA & Wireframes
- Information Architecture
- Layouts
- Clickable Prototypes
Ensuring that the visual structure and presentation of information on an application is intuitive and correlated with existing user mental models is a cornerstone of UX design. We make certain that the right data is presented in the right place, and at the right time. Wireframing is a great way to visualize data structures and represent UI features. It enables effective communication between team members and, more importantly, allows for early testing of workflows, navigation, and overall data structure.
User Testing
- Story Boards
- On-site Testing
- Remote User Testing
Based on the goals set at the beginning of the UX process, we work with you to establish the right KPIs (Key Performance Indicators). Rossul conducts user-testing sessions and performs detailed analysis to transform data into actionable design improvements. We use different methods to gather user feedback, ranging from remote user testing to one-on-one sessions. We’ll help you to choose one that works for you.
Look & Feel Design (UI)
- Branding
- Unique & Recognizable Appearance
The visual appeal of your product has a profound and extensive impact on users. We ensure your product is a part of your brand’s unified entity and is presented with a required degree of integrity. Users’ main priority is to complete a task with minimal effort. However, a well-designed, polished UI creates an emotional attachment which is also a core part of the equation, as it contributes to ensuring that users walk away with positive feelings from their experience. Thus, the UI is about creating applications that are both usable and enjoyable, leaving users satisfied rather than frustrated. The goal of UI is to provide a seamless experience, one that can predict the needs of users and subsequently provide an immersive, personalized experience that leaves users feeling good and empowered.
Front-End Code Development
- HTML
- CSS
- Java Script
With more than two decades of experience, we take a load off your shoulders by ensuring your application looks and feels exactly as designed and the front-end code has been thoroughly tested. Using the latest frameworks such as Agnular, React, or similar programs, we make certain the design is translated into pixel-perfect front-end code. We code strictly in accordance with current W3C standards and support you during an integration with the back-end system.
Integration Support
- Integration
- Support
- Warranty
Our designs and codes come with a 60-day warranty period, ensuring enough time for the discovery of any imperfection. We provide technical support and assistance during back-end integration to make the handoff completely worry-free.
Featured Projects
What Our Clients Say
Eli and his team not only met our expectations, they exceeded them. They delivered ideas, artwork and mockups that gave us the look and functionality we needed with an efficiency that got us our application in record time.
David Goldsmith
Global Discipline Director
Hatch
Rossul helped bring Libro’s vision to life, ensuring strong results through user testing and helping to build a roadmap for future installations. Rossul’s creative approach to design and their knowledge of how users truly use the web has helped set Libro apart.
Michael Ketelaars
Digital Banking Manager
Libro Credit Union
I would highly recommend Elia and his team, they really “get” UI and UX, and won’t compromise on their approach, ensuring you get the best possible solution!
Dave Millier
CEO
Sentry Metrics