Research
- Goal Analysis
- Personas
- Workflows
- Competitor Benchmarking
User-centered design starts by setting objectives and goals. It sets the foundation for strategy, design, content, and information architecture (IA). Business priorities often lack the reality of authentic user needs. What is awesome and matters to users isn’t always what we “think” is awesome. At the research stage, we help you to discover knowledge gaps and align your assumptions with real user expectations. We help you to identify a strategy to support both user needs and your business goals. Our analytical and research-oriented approach delivers strategic insights on your customers’ reactions to and interactions with your application. Based on the time and resources available, we choose research methods that work for you.
IA & Wireframes
- Information Architecture
- Layouts
- Clickable Prototypes
Ensuring that the visual structure and presentation of information on an application is intuitive and correlated with existing user mental models and expectations is a cornerstone of the UX design. We ensure that the right information is presented in the right way, in the right place, and at the right time. Wireframing is the best way to visualize data structures and represent UI features. It enables effective communication between team members and, more importantly, allows for early testing of workflows, navigation, and overall data structure.
User Testing
- Story Boards
- On-site Testing
- Remote User Testing
Based on the goals set at the beginning of the UX process, we help you to establish the right KPIs (Key Performance Indicators). ROSSUL conducts user-testing sessions and performs detailed analysis to transform data into actionable design improvements. We use different methods to gather user feedback that range from the remote user testing to one-on-one sessions. We’ll help you to choose one that works for you and is the most comfortable for the rest participants. We love surprises and are always open to any findings that may help us make your product better.
Look & Feel Design (UI)
- Branding
- Unique & Recognizable Appearance
The visual appeal of your product has an extensive impact on users. Although a product’s Information Architecture is important, it doesn’t facilitate engagement on its own. We employ user-centered design to produce a cohesive, predictable, and desirable effect on the target audience. By targeting users on a deeper and more emotional level, we make the user experience more profound. The change in experience is accomplished by eliciting an emotional response in the user which is tied to their actions and accomplishments. One of the primary purposes of UX design is to add context to the natural behavior of users and, by doing so, to provide them with a story that they can take from the experience. We also make sure your product is a part of your brand’s unified entity and is presented with a required degree of integrity.
Front-End Code Development
- HTML
- CSS
- Java Script
The front-end is the first thing that a user will see and interact with. With more than a decade of experience, we take a load off your shoulders by making sure your application looks and feels exactly as designed and has been properly tested on platforms of your choice. Using the latest technologies, we make sure the design is translated into a functioning code at the pixel level. We code strictly in accordance with current standards and support you during an integration with the back-end system.
Integration Support
- Integration
- Support
- Warranty
Our designs and code come with a 60-day warranty period that ensures you have enough time to discover any imperfection. We provide technical support and assistance during back-end integration to help make you completely worry-free.
David Goldsmith 
Michael Ketelaars 
Dave Millier