Enterprise Enterprise Enterprise

Business-First Design

ROSSUL has consistently been ranked as a leader among Canadian enterprise application design companies. We have extensive experience designing a wide range of enterprise applications, including:

  • Accounting and invoicing applications
  • Analytics/reporting applications
  • Point of Sale (POS)
  • System monitoring applications
  • Content management systems (CMS)
  • Enterprise relationship programs (ERP)
  • Customer relationship manager (CRM)

UX plays a pivotal role in the growth of a company, with a 2016 study of a little over 400 companies finding that the greater the investment into the design, the greater the sales they saw.
Enterprise companies often suffer from a poorly designed UI that impedes the work of end users: the employees. This issue often arises from a lack of understanding of how end users use the application, the pain points they face, and how updating the UI with a stronger focus on UX can help users be more productive with enjoyment. Bad UX is costly. Navigating applications with low functionality becomes a job in itself, taking away time from the tasks they need to complete for their actual job. It’s no surprise that studies demonstrate that the average B2B company loses $260 billion due to poor usability while improving the usability of an application can achieve an ROI of up to 200%. No matter the type of application, improving UX reaps high rewards.
Our in-house interdisciplinary team is fully equipped to deliver even the most complex B2B solutions; it’s what we do.

UX for the Enterprise — Return on Investment

Improved Productivity

The purpose of enterprise applications is to boost the productivity of employees by streamlining tasks and providing access to essential information. However, the design of these applications is just as important as their functionality. Enterprise applications should be easy to use, with a high degree of user-friendliness. Attractive and intuitive design can help create positive emotions, which can, in turn, lead to increased productivity. By taking the time to create a well-designed enterprise application, businesses can ensure that their employees have the best possible experience and are able to work at their full potential.

Reduced Support

Reduced Support

Today, many companies are realizing the importance of investing in UX design. Poorly designed applications can drain company resources, as confusing interfaces make users less efficient and increase the needed time and effort to train new employees. By investing heavily in UX now, companies can reduce their resource expenditure on user support later on. Good UX design reduces the learning curve for new employees, making them more productive from the start. In addition, well-designed applications are easier for users to navigate, increasing their efficiency and reducing the need for support. As a result, investing in UX now will pay dividends in the form of reduced support requirements down the road.


In today’s competitive market, a better UX can give you the edge you need to succeed. Companies are constantly looking for ways to get the upper hand on their competitors and attract new clients. One way of achieving this is by offering a better UX. A user-friendly product that is easy to use and provides a great experience is more likely to be used again in the future. Furthermore, a good UX can help to reduce time-to-market, as users are more likely to be willing to try a new product if it is easy to use.

Reduced Development Cost

Making alterations to a completed product will only incur further expenses. On average, programmers spend nearly half of the time on a project reworking avoidable issues. When designing an application or overhauling an existing one, focusing on what UX will bring to your product will prevent you from needing to change it in the future. Extensive research, testing, and analysis of user feedback is one way to ensure you’re on the right track toward success. Implementing design choices that make a product less accessible, as well as adding features that are of no value or are unnecessary, can all detract from the user experience.

Increased Revenue

Enterprise applications are designed to make businesses run more smoothly and efficiently. However, to achieve this goal, they need to be attractive and user-friendly, as customers who trust and enjoy their experience will be more inclined to stick with your application, helping build your brand and increase loyalty among your users. In addition, by analyzing customer interactions with your product, you can identify what works and what doesn’t, enabling you to build an even better UX in the future. Simple changes in a design can go a long way, and by updating and improving your application to fit the latest expectations and trends, you will ensure your business remains competitive in a marketplace with evolving technological demands.

Higher ROI

Any business knows that ROI is critical, and that goes double for enterprise businesses. That’s why improving UX is such an important ROI strategy – because, at the end of the day, it’s the users that will make or break your product. Studies have shown that 80% of product development costs come from unforeseen user requirements, so it’s crucial to spot problems early in the design process. We can help with that by catching issues early on and fixing them quickly before they become bigger and more expensive problems down the line. So if you’re looking for a surefire way to improve your product’s ROI, look no further than improving your UX.

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Working with ROSSUL is more than a transaction - it is a long-term partnership!