Design Priorities For SAAS

In the competitive SAAS industry, everything you do to make your product more attractive, functional, and intuitive can generate positive results. Investing in quality, researched UI and UX design can directly impact your business goals. The key to your success is the degree to which a UX/UI design company understands SAAS. At ROSSUL, we know that SAAS UX and UI design must:


Take users through complex processes in a simple manner

When setting preferences and accessing feature sets in a SAAS environment, it’s easy to get overwhelmed by data that frustrates the user. Good UX design should work around this by streamlining complex use cases and putting information and options in front of users in manageable chunks.

Segment features and make functional tools available

UX and UI shouldn’t compromise the simplicity and efficiency of the SAAS environment. By identifying users and segmenting features to ensure the most relevant and functional tools are available, UI/UX can prevent errors and allow your product to be accessible to all.

Provide a simple, focused application for users

Users spend hours a day using professional apps, which means the UI should be designed to meet those users’ needs. Producing an interface that holds minimum distractions, is goal-focused, and simple yet powerful, is the key to success for any SAAS application. At ROSSUL, our years of experience allow us to quickly put together a UI that makes your tool both useful and usable.

Have seamless, on-demand functionalities

Smart UI is the key to success. When certain functionalities are hidden until a user needs them, the entire UX becomes more streamlined and uncomplicated. UI elements that appear on demand — only when users have indicated they need them — allow even the most complex workflow to feel simple and focused. If users are using your product and the flow is easy to follow, they are experiencing simple, positive UX.

UI Design Founded In Researched Insights

ROSSUL has become a leading SAAS UX design company on the strength of our commitment to understanding our clients and empowering their end users. We strive to assess the actual working needs of your users — an especially important consideration in the SAAS industry. Every UX/UI design project we take on involves an initial research phase, followed by wireframes and extensive user testing. This allows us to accurately identify user expectations and develop a finished product that meets them every time.

Featured Projects

Project Mobile POS and Ticketing App
Mobile POS and Ticketing App
Project Multi-Channel Marketing Campaign Manager UX/UI Design
Multi-Channel Marketing Campaign Manager UX/UI Design
Project Medical Exam Preparation Platform
Medical Exam Preparation Platform
Project Insurance Claim Management SaaS Application
Insurance Claim Management SaaS Application

What Our Clients Say

Eli and his team not only met our expectations, they exceeded them. They delivered ideas, artwork and mockups that gave us the look and functionality we needed with an efficiency that got us our application in record time.
David Goldsmith photo David Goldsmith Global Discipline Director Hatch
Rossul helped bring Libro’s vision to life, ensuring strong results through user testing and helping to build a roadmap for future installations. Rossul’s creative approach to design and their knowledge of how users truly use the web has helped set Libro apart.
Michael Ketelaars photo Michael Ketelaars Digital Banking Manager Libro Credit Union
I would highly recommend Elia and his team, they really “get” UI and UX, and won’t compromise on their approach, ensuring you get the best possible solution!
Dave Millier photo Dave Millier CEO Sentry Metrics