DESIGN PRIORITIES FOR SAAS
In the competitive SAAS industry, everything you do to make your product more attractive, functional, and intuitive can generate positive results. Investing in quality, researched UI and UX design can directly impact your business goals. The key to your success is the degree to which a UX/UI design company understands SAAS. At ROSSUL, we know that SAAS UX and UI design must:
Take users through complex processes in a simple manner
When setting preferences and accessing feature sets in a SAAS environment, it’s easy to get overwhelmed by data that frustrates the user. Good UX design should work around this by streamlining complex use cases and putting information and options in front of users in manageable chunks.
Segment features and make functional tools available
UX and UI shouldn’t compromise the simplicity and efficiency of the SAAS environment. By identifying users and segmenting features to ensure the most relevant and functional tools are available, UI/UX can prevent errors and allow your product to be accessible to all.
Provide a simple, focused application for users
Users spend hours a day using professional apps, which means the UI should be designed to meet those users’ needs. Producing an interface that holds minimum distractions, is goal-focused, and simple yet powerful, is the key to success for any SAAS application. At ROSSUL, our years of experience allow us to quickly put together a UI that makes your tool both useful and usable.
Have seamless, on-demand functionalities
Smart UI is the key to success. When certain functionalities are hidden until a user needs them, the entire UX becomes more streamlined and uncomplicated. UI elements that appear on demand — only when users have indicated they need them — allow even the most complex workflow to feel simple and focused. If users are using your product and the flow is easy to follow, they are experiencing simple, positive UX.
David Goldsmith
Michael Ketelaars
Dave Millier