The (Mis)information Age

Conspiracy on the Rise The internet era has lead to an explosion of knowledge and information that is easily accessible to the public. IBM estimates that nearly 90% of all of the world’s data has been created within the past two years. However, the growing amount of consumable online information may not be a good…

Read More
May 8, 2019

The Future of Facebook

The F8 Conference which took place on April 30th, 2019 featured Mark Zuckerberg and his fellow colleagues unveil plans for Facebook’s future. Privacy Focused According to Zuckerberg, the future of Facebook rests on six basic principles: private interactions, encryption, reduced permanence, safety, interoperability, secure data storage. Historically, Facebook has failed to uphold these values time…

Read More
May 3, 2019

ROSSUL is Named Clutch 2018 Global Leader!

We’re proud to announce that ROSSUL was named as a Clutch 2018 Global Leader! This year and in years past, ROSSUL has been featured as a leading UX design agency both globally and in Canada. ROSSUL, founded by Elia Kanaki in 2003, has spent over 15 years perfecting the craft of user experience design. We…

Read More
February 27, 2019

Time-Saving Design and How it Works

What is a Time-Saving Design? Time Saving Design is a rising UX design trend that has been gaining popularity within the past couple of years. These design principles aim to provide users with only the most relevant information in a way that ensures as little time is wasted as possible. Content is prioritized first and…

Read More
August 23, 2018

The Role of UX in Cybersecurity

It is a known fact that privacy doesn’t exist online. Personal data is a commodity, exchanged between the data giants that are Google, Facebook, and countless others. Across the countless privacy scandals that have been surfacing one after another, the conversation about user privacy and security is becoming more important than ever.  Cambridge Analytica was…

Read More
August 17, 2018

Designing UX for Voice User Interface

Voice controlled devices were always a fantasy of a future in the early 2000s, but now, 18 years later, the future has arrived. Conversation based technology is the new norm and major players within the technology industry such as Microsoft, Google, and Apple have all released their own highly successful products that feature voice-enabled controls….

Read More
August 10, 2018

The Basics of Micro-interactions in UI

Micro-interactions are everywhere, and we perform these little interactions countless times every day without even noticing. As technology development furthers and UX design becomes more intricate as a result, designers now have the ability to focus on even the most minuscule interactions within a UI. However, when properly combined and smoothly integrated into an interface,…

Read More
July 25, 2018

Mobile UX Trends in 2018

Frameless Design 2017 saw the release of Samsung Galaxy S8 and iPhone X which have dismissed the home button to offer their users an experience that extends to the entirety of the front screen. This redesign is one that will become more and more prominent in the upcoming years as the home button will be…

Read More
July 11, 2018

Top UX Design Trends in 2018

Minimalist Design Minimalism has maintained its spot in the limelight during 2018 for good reason. Adopting a simple design approach with a distinct visual hierarchy allows users to focus primarily on the content before anything else – which is the goal of any platform. The idea behind a minimalist design is removing any excess elements that…

Read More
July 4, 2018

Best UX Design Schools 2018

Although some educational institutions have been offering programs that focus on UX (User Experience) Design for decades, we are seeing many emerging programs join the list of possible post-secondary choices for aspiring UX Designers. This expanding professional field has lead to the creation of a high variety of UX Design programs available to both undergraduate…

Read More
June 21, 2018

The Deal with Typography

Typography matters, especially in the world of web design. The way words look have a profound effect on how your users experience the content you are putting out, which is why fonts and styles shouldn’t be left as an afterthought. As a designer, it is important to remember that typography will have an impact on the…

Read More
May 22, 2018

Business User Expectations - B2B

The ability to meet user expectations is an essential component of business models, without which, many projects can experience failure despite their functionality and alignment with business objectives. User expectations must be clearly understood and met in order to acquire and retain a steady economic profit from your product. The widespread issue of not adequately…

Read More
May 4, 2018

Calculating the ROI of your UX activities

When measured correctly, revenue from UX projects can be directly correlated with your investment. This is why it is increasingly important to understand how to measure your ROI in relation to your UX projects. User experience activities can reduce developmental inefficiencies in a number of ways, such as diminishing wasted development time, shortening development time…

Read More
May 1, 2018

Rossul Named As Top Canadian UX Agency by Clutch

“Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity engender personal investment, and investment motivates a researcher to develop a deep understanding of users” – Demetrius Madrigal, Bryan McClain…

Read More
February 9, 2018

10 of the Best Schools for UX Design Today

10 Best UX Schools Skilled UX (user experience) designers are in greater demand now than ever before. If you’re a recent high school grad or are considering making a career change, your choice of a UX design school is critical. The right education will not only give you the skills you need to succeed, but…

Read More
October 5, 2016

How to Build a UX Strategy

How a company interacts with end users impacts UX. A positive UX drives increased user engagement and retention, while a negative experience causes a company to fall behind its rivals in the global marketplace. In addition, a business’ services and products may affect UX, and ultimately, determine whether an end user continues to leverage a…

Read More
August 16, 2016

Measuring Your Return on Investment of User Experience

When it comes to a user’s unique needs and approach to interacting with a digital product, the overall quality of their experience is determined by their connection with the environment, ease of use, accessibility and the emotional impact the product provides. Understanding the importance of an accessible user interface, or UI, and a quality user…

Read More
June 24, 2016

New Project - AudioConexus

We are thrilled to announce the commencement of a new UX Design project with the company. AudioConexus Inc. provides GPS triggered and handheld audio and multimedia interpretation in the global tourism industry.

Read More
June 23, 2016

Reviewing Instagram’s New User Interface

Instagram’s New UI Instagram’s new user interface may have violated the principle of least astonishment (POLA). So far, the popular, photo-sharing site has not suffered any serious consequences for daring to change their interface—at least for now. POLA is a concept found in programming and UI/UX claiming necessary features with profound astonishment factors may require…

Read More
June 14, 2016

Design Solutions for Cross-Platform Applications

With users accessing web-based applications from a growing diversity of platforms — including desktop computers, mobile devices and smart TVs — there’s a clear need for innovative multi-platform design solutions that put a user’s experience first. Ultimately, this is about more than just ensuring consistency across platforms. It’s about considering the environment a user will…

Read More
March 1, 2016