ComScore, a leader in measuring the digital world, today released data and reported some interesting trends in smartphone usage. 42.7 million people in the U.S. owned smartphones, up 18 percent from the August through October period.
Here is content usage breakdown:
- Most popular activity is still text messaging (63.5%)
- Web surfing (28%)
- Games (28.6%)
- Accessing Social network sites (17%)
- Listening to music on mobile phone (12.8%)
Accessing a social network increased by 3.5% last month, text messaging was 1.5% while the game playing trend remained flat.
Blackberry is still the most popular device used by 43% of smartphone owners. Apple has a share of 25%. Microsoft gave up 4% to Google which has 7.1% (up 4.3% in the past 3 months). Palm is in trouble and down 2.1% to 5.7% total market share.