Jony Ive: the End of an Era

It is a sad day for Apple fans all around. The announcement of Jony Ive’s departure from the company after 27 years, has left many worried about what this means for the future of Apple. Marking the end of the Steve Jobs era,  Jony Ive will be moving on and opening up his own design…

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June 28, 2019

ROSSUL Brings a Unique Experience to Your Business

According to a new study, a mere 10% increase in customer experience can translate into $1 billion in revenue. Therefore, a complete transformation of your business’ user experience/user interface (UX/UI) would propel your business far beyond any of your competitors. A number of our clients have left us reviews on Clutch, a B2B review firm…

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June 18, 2019

3 Tips for Overcoming UX Design Challenges During Product Development

Designing a new product for unknown users can present an array of UX and UI design challenges. It can be difficult designing a product that will meet a user’s needs and wants and deliver a seamless experience, fortunately, this can be overcome by allocating time to really sit down and understand your user base. Below…

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June 12, 2019

Apple's New Mac Pro is Both Amazing and Unaffordable.

Apple’s WWDC 2019, held this past Monday, brought many exciting announcements, including a new and updated IOS version, a Sign In With Apple option for third-party apps and MacOS Catalina, among many more. The real focus of the conference, however, was the unveiling of the new Mac Pro (and its accompanying accessories), which left many…

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June 6, 2019

Human-centered Design

Human-centered design, also known as empathetic design, places the end user at the core of the design throughout the entirety of the development process. The focus is to create a product that will resonate with users and foster a connection that will keep users satisfied and emotionally invested in the product. Human-centered design is an…

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May 29, 2019

The (Mis)information Age

Conspiracy on the Rise The internet era has lead to an explosion of knowledge and information that is easily accessible to the public. IBM estimates that nearly 90% of all of the world’s data has been created within the past two years. However, the growing amount of consumable online information may not be a good…

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May 8, 2019

The Future of Facebook

The F8 Conference which took place on April 30th, 2019 featured Mark Zuckerberg and his fellow colleagues unveil plans for Facebook’s future. Privacy Focused According to Zuckerberg, the future of Facebook rests on six basic principles: private interactions, encryption, reduced permanence, safety, interoperability, secure data storage. Historically, Facebook has failed to uphold these values time…

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May 3, 2019

ROSSUL is Named Clutch 2018 Global Leader!

We’re proud to announce that ROSSUL was named as a Clutch 2018 Global Leader! This year and in years past, ROSSUL has been featured as a leading UX design agency both globally and in Canada. ROSSUL, founded by Elia Kanaki in 2003, has spent over 15 years perfecting the craft of user experience design. We…

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February 27, 2019

Time-Saving Design and How it Works

What is a Time-Saving Design? Time Saving Design is a rising UX design trend that has been gaining popularity within the past couple of years. These design principles aim to provide users with only the most relevant information in a way that ensures as little time is wasted as possible. Content is prioritized first and…

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August 23, 2018

The Role of UX in Cybersecurity

It is a known fact that privacy doesn’t exist online. Personal data is a commodity, exchanged between the data giants that are Google, Facebook, and countless others. Across the countless privacy scandals that have been surfacing one after another, the conversation about user privacy and security is becoming more important than ever.  Cambridge Analytica was…

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August 17, 2018