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Business User Expectations - B2B

The ability to meet user expectations is an essential component of business models, without which, many projects can experience failure despite their functionality and alignment with business objectives. User expectations must be clearly understood and met in order to acquire and retain a steady economic profit from your product. The widespread issue of not adequately…

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May 4, 2018

How to Build a UX Strategy

How a company interacts with end users impacts UX. A positive UX drives increased user engagement and retention, while a negative experience causes a company to fall behind its rivals in the global marketplace. In addition, a business’ services and products may affect UX, and ultimately, determine whether an end user continues to leverage a…

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August 16, 2016

Design Solutions for Cross-Platform Applications

With users accessing web-based applications from a growing diversity of platforms — including desktop computers, mobile devices and smart TVs — there’s a clear need for innovative multi-platform design solutions that put a user’s experience first. Ultimately, this is about more than just ensuring consistency across platforms. It’s about considering the environment a user will…

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March 1, 2016

When It's Time to Update Your UX and UI

You’ve spent the time and money to develop a winning product or service, hire great staff and position your business for success. In many industries, web-based applications play a key role in your success — both in bringing your product to market and in allowing your team to access information and collaborate effectively. Like any…

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February 18, 2016

Benefits of Online Point-of-Sale Systems

Both online and brick and mortar retailers can benefit from switching their aging point of sale (POS) systems to a modern, simplified cloud-based platform. If you’re considering making the jump, or if you’re interested in running a leaner, more integrated business, an online POS can help. Online POS Benefits Regardless of the specifics of your…

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February 14, 2016

Top 8 Signs Your Site Is Outdated

Overview Having an updated site is a huge part of giving users the ultimate user experience. For instance, your site users can’t enjoy using your site if the pages load slowly because of outdated features in your site. Also, unresponsive sites are downright outdated since they aren’t up-to-date with the mobile devices most people are…

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July 29, 2014

6 Effective User Design Tips for Inciting User Emotion

Overview: User design for inciting emotion For more than a decade, web designers have focused solely on logical design factors i.e. meeting web standards, choosing layouts & fonts, organizing navigation etc. Design, however, is evolving at a very fast pace. The focus has shifted to inciting user emotion. Web designers are focusing more on creating…

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June 25, 2014

Why Marketers Should Care About UX

Overview User experience refers to any interaction potential or existing customers have with a brand. Although user experience is a relatively new concept to many people today, the concept has proven to be very important in online business. In the recent past, user experience was confined to web design. Today, the concept spans to on-page…

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May 28, 2014

User Experience Is The New Differentiator

Overview The nature of the internet is changing as businesses demand better experiences for their users/customers. This has been fueled by changes in the location of the people who drive business. Almost all businesses today across all industries have an online presence i.e. websites, social media accounts, forums, blogs e.t.c. The most important business issue…

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May 13, 2014

Increase User Retention With A Better User Experience

Introduction Convincing users to download your app isn’t as difficult as convincing them to use the app for a prolonged time period. According to recent studies, only 10-20% of users use apps in their device a few months after downloading them. This simply means that user experience is more important in getting users to use…

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April 29, 2014