Blog Post. The Psychology of Color in UX Design

The Psychology of Color in UX Design

March 16, 2023

The use of colour is a pivotal component in UX design, given its profound influence on user emotions, behaviours, and perception of a product or service. Grasping the psychology behind colour can considerably enhance the UX of your creation. Here are some vital considerations for incorporating colour into your UX design: Understanding Color Significance: Colors…

Blog Post. ReactJS vs VueJS — which one is better for your project?

ReactJS vs VueJS — which one is better for your project?

February 28, 2023

ReactJS and VueJS are two of the most popular JavaScript libraries for building user interfaces. Both libraries have been designed to make it easy for developers to create dynamic and interactive web applications and have gained a large and dedicated following of developers and users. With so many similarities and differences between the two libraries,…

Blog Post. Key Qualities of a UX Designer

Key Qualities of a UX Designer

February 24, 2023

User Experience (UX) designers play a crucial role in creating digital products that are easy to use, visually appealing, and meet the needs of the target audience. To be successful in this field, several key qualities are important for UX designers to possess: Having these qualities will help UX designers create products that are easy…

Blog Post. The Importance of User Research in Web Application Design

The Importance of User Research in Web Application Design

February 17, 2023

Web application design is a complex process that requires a deep understanding of the user’s needs, goals, and behaviours. The success of a web application depends on how well it meets the needs of its users, and this is where user research comes in. User research is a systematic and comprehensive process of gathering and…

Blog Post. The Importance of UX Design: 10 Must-Follow Rules

The Importance of UX Design: 10 Must-Follow Rules

February 10, 2023

User Experience (UX) design has become a critical aspect of product development. In a world where competition is fierce and user expectations are high, having a well-designed product can make the difference between success and failure. Here are ten of the most important rules that designers should follow to create a successful UX design: In…

Blog Post. The Deal with Typography

The Deal with Typography

May 22, 2018

Typography matters, especially in the world of web design. The way words look has a profound effect on how your users experience the content you are putting out, which is why fonts and styles shouldn’t be left as an afterthought. As a designer, it is important to remember that typography will have an impact on…

Blog Post. Business User Expectations - B2B

Business User Expectations - B2B

May 4, 2018

The ability to meet user expectations is an essential component of business models, without which, many projects can experience failure despite their functionality and alignment with business objectives. User expectations must be clearly understood and met in order to acquire and retain a steady economic profit from your product. The widespread issue of not adequately…

Blog Post. Calculating the ROI of your UX activities

Calculating the ROI of your UX activities

May 1, 2018

When measured correctly, revenue from UX projects can be directly correlated with your investment. This is why it is increasingly important to understand how to measure your ROI in relation to your UX projects. User experience activities can reduce developmental inefficiencies in a number of ways, such as diminishing wasted development time, shortening development time…

Blog Post. How to Build a UX Strategy

How to Build a UX Strategy

August 16, 2016

How a company interacts with end users impacts UX. A positive UX drives increased user engagement and retention, while a negative experience causes a company to fall behind its rivals in the global marketplace. In addition, a business’ services and products may affect UX, and ultimately, determine whether an end user continues to leverage a…

Design Solutions for Cross-Platform Applications

March 1, 2016

With users accessing web-based applications from a growing diversity of platforms — including desktop computers, mobile devices and smart TVs — there’s a clear need for innovative multi-platform design solutions that put a user’s experience first. Ultimately, this is about more than just ensuring consistency across platforms. It’s about considering the environment a user will…