Blog

Blog Post. The Deal with Typography

The Deal with Typography

May 22, 2018

Typography matters, especially in the world of web design. The way words look have a profound effect on how your users experience the content you are putting out, which is why fonts and styles shouldn’t be left as an afterthought. As a designer, it is important to remember that typography will have an impact on the…

Blog Post. Business User Expectations - B2B

Business User Expectations - B2B

May 4, 2018

The ability to meet user expectations is an essential component of business models, without which, many projects can experience failure despite their functionality and alignment with business objectives. User expectations must be clearly understood and met in order to acquire and retain a steady economic profit from your product. The widespread issue of not adequately…

Blog Post. Calculating the ROI of your UX activities

Calculating the ROI of your UX activities

May 1, 2018

When measured correctly, revenue from UX projects can be directly correlated with your investment. This is why it is increasingly important to understand how to measure your ROI in relation to your UX projects. User experience activities can reduce developmental inefficiencies in a number of ways, such as diminishing wasted development time, shortening development time…

Blog Post. How to Build a UX Strategy

How to Build a UX Strategy

August 16, 2016

How a company interacts with end users impacts UX. A positive UX drives increased user engagement and retention, while a negative experience causes a company to fall behind its rivals in the global marketplace. In addition, a business’ services and products may affect UX, and ultimately, determine whether an end user continues to leverage a…

Design Solutions for Cross-Platform Applications

March 1, 2016

With users accessing web-based applications from a growing diversity of platforms — including desktop computers, mobile devices and smart TVs — there’s a clear need for innovative multi-platform design solutions that put a user’s experience first. Ultimately, this is about more than just ensuring consistency across platforms. It’s about considering the environment a user will…

Blog Post. When It's Time to Update Your UX and UI

When It's Time to Update Your UX and UI

February 18, 2016

You’ve spent the time and money to develop a winning product or service, hire great staff and position your business for success. In many industries, web-based applications play a key role in your success — both in bringing your product to market and in allowing your team to access information and collaborate effectively. Like any…

Benefits of Online Point-of-Sale Systems

February 14, 2016

Both online and brick and mortar retailers can benefit from switching their aging point of sale (POS) systems to a modern, simplified cloud-based platform. If you’re considering making the jump, or if you’re interested in running a leaner, more integrated business, an online POS can help. Online POS Benefits Regardless of the specifics of your…

Blog Post. UX & UI Design Trends 2015

UX & UI Design Trends 2015

September 28, 2015

The field of UX design, like any other design field, usually sees some drastic changes from year to year as the cultural zeitgeist changes with the times. What worked last year or the year before isn’t necessarily going to hold much water this year. 2015 is no different. There are a few trends which have…

Top 8 Signs Your Site Is Outdated

July 29, 2014

Overview Having an updated site is a huge part of giving users the ultimate user experience. For instance, your site users can’t enjoy using your site if the pages load slowly because of outdated features in your site. Also, unresponsive sites are downright outdated since they aren’t up-to-date with the mobile devices most people are…

6 Effective User Design Tips for Inciting User Emotion

June 25, 2014

Overview: User design for inciting emotion For more than a decade, web designers have focused solely on logical design factors i.e. meeting web standards, choosing layouts & fonts, organizing navigation etc. Design, however, is evolving at a very fast pace. The focus has shifted to inciting user emotion. Web designers are focusing more on creating…