How To Build A Successful UX Strategy
How end users interact with company’s application has a direct effect on business. A positive UX drives increased user engagement and retention, while a negative experience causes a company to fall behind its rivals in the global marketplace. In short, it determines whether an end user continues to leverage a mobile or web app or chooses an alternative.
Ultimately, your UX strategy needs to meet the needs of the application’s end users. Deploying an effective UX strategy, however, can be exceedingly difficult for businesses that lack the necessary UX experience and knowledge.
So what does it take to build a successful UX strategy? Let’s dig in the whys and hows of creating a strategic plan for your next project.
Why Does Your Business Need a UX Strategy?
A UX strategy can make or break a mobile or web app — just consider some of the following UX stats from an Oregon-based design consultancy:
of users said they agree with the following statement: "Good user experience just makes sense."
described a seamless UX across all devices as "somewhat or very important."
pointed out they were less likely to engage with a company that provided a poor mobile UX.
With mobile and web apps, you only get one chance to make a first impression. So, you'll want to do everything possible to engage users and garner their attention. With the right UX strategy in place, your company will be equipped to do just that.
Remember, businesses big and small are designing and deploying apps, and it’s critical for your company to deploy one that hits the mark with end users immediately.
A UX strategy, meanwhile, ensures your business is prepared to create apps that end users enjoy. This plan serves as an outline your company can use to create the right app for your target audience. Plus, it’s adaptable as the development process progresses, enabling you to remain flexible and make changes as needed.
Why Enterprise Software Projects Fail
Simply changing the UX of your existing application without considering the principles of what will make your new design successful may not result in much of a change when it comes to saving money or generating more revenue.
Understanding your end-user’s needs, is essential when considering changes in the design of a UI and how you will create a better user experience. A successful UX meets the needs of your user types while supporting your organization's needs as well.
UX case studies have determined some of the reasons why projects fail, and those reasons include:
Unrealistic project goals
Poorly defined requirements
Poor communication between the team members
Poor development practices
Poor project management
Researching your users’ pain points and how they interact with your application is an important step when looking at a redesign. By thoroughly understanding your users’ needs and their particular expectations, you can garner a better understanding of how to improve your mobile or web application. This will also help you set attainable goals during the redesign.
The ultimate goal of overhauling your UX/UI is to deliver a consistent, quality experience for the people using your application.
The 5 Foundations of a Successful UX Strategy
Creating a UX strategy is rarely simple; fortunately, here are five foundational building blocks to help you develop a successful UX strategy:
Analyze the competition.
If you are creating a new application, is there one on the market currently that delivers an outstanding UX that your business wants to analyze? Take a close look at this app and incorporate the UX features you like into your company's UX strategy. By doing so, you'll be able to narrow your focus and move closer to developing a successful UX plan. Millions of apps are available, so there likely are many that could influence the development of your company's new app as well. However, try to create a list of a few that stand out from the pack, and you'll be able to incorporate some of the key features of these apps into your UX strategy instantly.
Use your app experience to your advantage.
Is there an app that delivers an outstanding UX that your business wants to replicate? Take a close look at this app and incorporate the UX features you like into your company's UX strategy. By doing so, you'll be able to narrow your focus and move closer to developing a successful UX plan. Millions of apps are available, so there likely are many that could influence the development of your company's new app as well. However, try to create a list of a few that stand out from the pack, and you'll be able to incorporate some of the key features of these apps into your UX strategy instantly.
Storyboards mockups show how the app will look and perform. Effective use of storyboards as part of the development of a UX strategy is key to the development of high-performing, user-friendly apps.An effective storyboard offers an ideal way to get feedback from users. It focuses on your UX strategy and its goals, ensuring you can stay on track with your plan. Moreover, a storyboard requires no artistic talent to create and merely serves as an option to brainstorm ideas about how your app will look to end users.
How will you know if your app meets your end users' needs if you don't test it? Incorporate testing into your UX strategy, and you'll be able to discover your app's weaknesses and strengths during the development process. Creating a regular testing schedule and sticking to it usually is a good idea. With assessment results at your disposal, your business can work toward transforming an app's weaknesses into strengths, as well as optimizing the UX.
An app is an ongoing project, one that needs continuous updates to ensure users are fully supported.. For companies that prioritize UX, collecting feedback is crucial, as it enables them to understand whether their apps hit the mark with users. Feedback can come from a variety of sources — everything from end user surveys to social media. Businesses that explore end user reviews can use this feedback to build an app that delivers a great UX day after day.
How Can Your Business Provide A Personalized UX?
IBM notes that a $1 investment in UX may result in ROI that ranges from $10 to $100
Personalization allows an application to deliver the appropriate content and functionality to meet users needs or interests. In other words, users get what they need when they need it. Personalization may deliver specific information, authorize access to certain tools, or simplify tasks by remembering frequent selections from previous activities. The application adapts to user behaviour without effort on the part of the user.
The return on investment (ROI) of a positive UX is significant, especially if a business goes provides a personalized UX. For example, IBM notes that a $1 investment in UX may result in ROI that ranges from $10 to $100. This shows that even a minor UX investment can go a long way, particularly for businesses that strive to deliver a personalized experience for end users.
New technologies have made it easier for many companies to design and deploy apps that expand the boundaries of what a personalized UX means. Enterprise software products now, more than ever, have the ability to be personalized to how the end-user works and interacts with the application, streamlining day-to-day work. Personalization can provide more value to the user by delivering relevant content, matching expectations and addressing needs.