Making The Business Case For UX/UI
UX and UI may seem like abstract, technical concepts, but they deal with the basic functionality of your
application at their core. As technology changes, the way people interact with it — and the expectations they
have of how it should work — change, too.
There are a myriad of benefits to updating your UX and UI. However, you’ll need to have a clear objective at
the outset of the project. Typical objectives for undertaking a software update include:
- Staying current with design trends and constantly changing user expectations
- Empowering users to be more productive
- Adding new features or functionalities in a way that feels logical and intuitive to the users
- Making your application more cohesive, more intuitive or more responsive
- Reduced cost of ownership and support
- Increased user satisfaction with the application
As with any business decision, updating your UI and UX interface requires a careful consideration of the costs,
the benefits and the opportunities involved in doing so.
The Cost of a Poor User Experience
UX plays an essential role in client-product communication, and failing to incorporate UX into one’s product
strategy can result in massive loss of revenue.
Currently, programmers are shown to spend over half their time doing avoidable reworks.
According to the IEEE, of all $1 trillion dollars of development projects that are started, 5 to 15 percent will
be abandoned before or shortly after delivery due to poor usability. That means up to $150 billion is lost,
something that could be avoided with a user-centered design approach.
Furthermore, 25% of these issues will be related to UX mismanagement, such as poorly
defined system requirements, lack of understanding between consumers, developers and users as well as conflict
of interest between stakeholders.
Why You Must Absolutely Update the UX/UI
An overhaul of your application’s UX and UI can be a major investment, one that many
executives and software teams may not even realize they are due to make. After all, once you’ve put in the time
and work to complete a project, it’s tempting to think of it as done for good. While it’s obviously
counterproductive to needlessly update a platform users are just becoming accustomed to, it’s also easy to lose
sight of where your app stands with current trends and user expectations.
So what should motivate a UX or UI overhaul? Here are a few compelling reasons:
Persistent usability issues
UX or UI redesign projects don't have to be major or even outwardly noticeable. Subtle changes to the
workflow and effectiveness of your applications can increase user satisfaction and productivity. For
example, streamlining a process to reduce the number of screens a user must go through isn't something
that will be noticed right away, but it's something that will deliver tangible benefits on an ongoing
Changes to your business goals
Successful businesses are able to adapt and change over time. When your staff has different goals, your
internal web applications should change to accommodate them. Instead of trying to shove an old interface
into a new business model, a complete redesign of your internal applications will ultimately deliver
better long-term value to your users.
Organizational needs change over time. As time goes by, you’ll need to add new features, or remove old
ones to ensure that your app continues to add value. Adding new functionality is an opportunity to deepen
your users’ engagement
Five years have gone by, and your application is starting to look and, more importantly, feel outdated.
It’s time to upgrade the UI to improve the user experience, and align the app with user expectations and
Moving from a native app to a web app
It can be difficult to provide a consistent user experience across native applications. Companies will
move a native app to a web-based app to help centralize their offering. Users can easily access the app
from any device and updates are automatic. However, as users are logging on from a desktop or a phone,
your interface needs to perform elegantly across multiple platforms and meet user expectations.
Embracing new technologies
Changes in technology play a significant role in how users interact with applications. From support bots
to voice-activated interfaces to biometric authentications, apps will need to change as your organization
integrates new technologies.
Knowing when to update your user interface requires staying aware of who your users are, and where and how
they interact with technology. Responsive design is one of the most illustrative examples of this.