Apple to Buy Mobile Advertising Company

Apple is about to announce the acquisition of Quattro Wireless for $275 million. Apple tried to bid on AdMob acquired by Google not so long ago. With Google’s Nexus launch tomorrow both companies become direct competitors in the smartphone market. From a UI prospective, it is interesting to see how Apple’s User Experience dedication and strict App Store approval rules will stand against Google’s users-know-better-what-they-need approach.