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According to a new study, a mere 10% increase in customer experience can translate into $1 billion in revenue. Therefore, a complete transformation of your business’ user experience/user interface (UX/UI) would propel your business far beyond any of your competitors. A number of our clients have left us reviews on Clutch, a B2B review firm…

Designing a new product for unknown users can present an array of UX and UI design challenges. It can be difficult designing a product that will meet a user’s needs and wants and deliver a seamless experience, fortunately, this can be overcome by allocating time to really sit down and understand your user base. Below…

Apple’s WWDC 2019, held this past Monday, brought many exciting announcements, including a new and updated IOS version, a Sign In With Apple option for third-party apps and MacOS Catalina, among many more. The real focus of the conference, however, was the unveiling of the new Mac Pro (and its accompanying accessories), which left many…

Human-centered design, also known as empathetic design, places the end user at the core of the design throughout the entirety of the development process. The focus is to create a product that will resonate with users and foster a connection that will keep users satisfied and emotionally invested in the product. Human-centered design is an…

Conspiracy on the Rise The internet era has lead to an explosion of knowledge and information that is easily accessible to the public. IBM estimates that nearly 90% of all of the world’s data has been created within the past two years. However, the growing amount of consumable online information may not be a good…

The F8 Conference which took place on April 30th, 2019 featured Mark Zuckerberg and his fellow colleagues unveil plans for Facebook’s future. Privacy Focused According to Zuckerberg, the future of Facebook rests on six basic principles: private interactions, encryption, reduced permanence, safety, interoperability, secure data storage. Historically, Facebook has failed to uphold these values time…

We’re proud to announce that ROSSUL was named as a Clutch 2018 Global Leader! This year and in years past, ROSSUL has been featured as a leading UX design agency both globally and in Canada. ROSSUL, founded by Elia Kanaki in 2003, has spent over 15 years perfecting the craft of user experience design. We…

What is a Time-Saving Design? Time Saving Design is a rising UX design trend that has been gaining popularity within the past couple of years. These design principles aim to provide users with only the most relevant information in a way that ensures as little time is wasted as possible. Content is prioritized first and…

It is a known fact that privacy doesn’t exist online. Personal data is a commodity, exchanged between the data giants that are Google, Facebook, and countless others. Across the countless privacy scandals that have been surfacing one after another, the conversation about user privacy and security is becoming more important than ever.  Cambridge Analytica was…

Voice controlled devices were always a fantasy of a future in the early 2000s, but now, 18 years later, the future has arrived. Conversation based technology is the new norm and major players within the technology industry such as Microsoft, Google, and Apple have all released their own highly successful products that feature voice-enabled controls….

Micro-interactions are everywhere, and we perform these little interactions countless times every day without even noticing. As technology development furthers and UX design becomes more intricate as a result, designers now have the ability to focus on even the most minuscule interactions within a UI. However, when properly combined and smoothly integrated into an interface,…

Frameless Design 2017 saw the release of Samsung Galaxy S8 and iPhone X which have dismissed the home button to offer their users an experience that extends to the entirety of the front screen. This redesign is one that will become more and more prominent in the upcoming years as the home button will be…

Minimalist Design Minimalism has maintained its spot in the limelight during 2018 for good reason. Adopting a simple design approach with a distinct visual hierarchy allows users to focus primarily on the content before anything else – which is the goal of any platform. The idea behind a minimalist design is removing any excess elements that…

Although some educational institutions have been offering programs that focus on UX (User Experience) Design for decades, we are seeing many emerging programs join the list of possible post-secondary choices for aspiring UX Designers. This expanding professional field has lead to the creation of a high variety of UX Design programs available to both undergraduate…

Typography matters, especially in the world of web design. The way words look have a profound effect on how your users experience the content you are putting out, which is why fonts and styles shouldn’t be left as an afterthought. As a designer, it is important to remember that typography will have an impact on the…

The ability to meet user expectations is an essential component of business models, without which, many projects can experience failure despite their functionality and alignment with business objectives. User expectations must be clearly understood and met in order to acquire and retain a steady economic profit from your product. The widespread issue of not adequately…

When measured correctly, revenue from UX projects can be directly correlated with your investment. This is why it is increasingly important to understand how to measure your ROI in relation to your UX projects. User experience activities can reduce developmental inefficiencies in a number of ways, such as diminishing wasted development time, shortening development time…

“Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity engender personal investment, and investment motivates a researcher to develop a deep understanding of users” – Demetrius Madrigal, Bryan McClain…

10 Best UX Schools Skilled UX (user experience) designers are in greater demand now than ever before. If you’re a recent high school grad or are considering making a career change, your choice of a UX design school is critical. The right education will not only give you the skills you need to succeed, but…

How a company interacts with end users impacts UX. A positive UX drives increased user engagement and retention, while a negative experience causes a company to fall behind its rivals in the global marketplace. In addition, a business’ services and products may affect UX, and ultimately, determine whether an end user continues to leverage a…