Diverse User Types with different goals and workflows.
We had to find a solution that worked for a diverse range of users, varying from franchise managers to equipment technicians. Following a period of intensive research and analysis of each user persona and their goals, we created a set of optimized workflows to manage the most common tasks. These workflows are streamlined, and the removal of distracting and irrelevant UI components enables each user to operate at total efficiency.
User personas were divided into several categories for this project: Franchise owners, who are focused on the day-to-day operations; location managers, whose top concern is keeping the stores running; technicians, who provide maintenance; and manufacturers, who monitor system performance.