Diverse User Types With Varying Goals and Workflows
The app had to cater to a wide range of users, from franchise managers to equipment technicians. To accomplish this, we delved into extensive research and analysis of each user persona, their goals, and their requirements. This allowed us to develop a set of optimized workflows to manage their most common tasks. These workflows were carefully streamlined, and distracting or irrelevant UI components were removed, enabling each user to operate at full efficiency.
For this project, we identified the following personas to ensure the app is useful and usable for each specific user type:
- Franchise owners, who focus on day-to-day operations and overall business growth
- Location managers, tasked with maintaining smooth store operations and addressing staff and customer concerns
- Technicians, who provide essential maintenance and repairs for appliances and equipment
- Manufacturers, responsible for monitoring system performance and ensuring product quality