Understanding The Whole Journey
As a B2B UI/UX design agency, we emphasize the importance of a holistic approach when creating a user experience that considers the overall user journey. We worked closely with stakeholders and subject matter experts to gain an understanding of the product in the context of their lives. As a result, we were able to prioritize functionality and minimize disruption to the user’s existing workflow. This is evident in the final product, which augments marketing activities by visualizing and exporting data to be used in other applications.