Multi-channel Marketing Campaign Manager SAAS Application

As part of this web application design, we wanted to ensure that the dashboard produced an overview of current campaigns using visual aids such as graphs and charts to provide users with all the needed information, such as the current campaign status and marketing performance at-a-glance. The Analytical Dashboard prepares the desired data needed for analysis and decision making and addresses the critical business goal o intuitively analyzing trends, and gaining a clear understanding of the target market demographic.

For the UI of this web application, we designed a visual card-based interface in order to clearly map out and organize campaigns for users, and equip them with the ability to collaborate and visualize of the connections they create between actions and filters. The interface serves as a tool that enables users to visually see the structured campaign data, better analyze the logic behind a campaign, and generate new ideas. Furthermore, this interface greatly minimizes the learning curve for new users, as the campaign is presented in a highly intuitive way that is easy to understand and work with.

Users may spend up to 8 hours a day using this enterprise application, so we designed a user interface service that is suited for professional use. The hierarchy of visual elements guides users towards the successful completion of task. By highlighting the variable data and suggested followup actions, a great deal of software usability and user intuitiveness is added while simultaneously minimizing human errors and costly mistakes.