Multi-Channel Marketing Campaign Manager UX/UI Design SAAS Application

Challenge

Create an intuitive UI design for an enterprise SAAS application that provides a customizable platform to organize and execute multi-channel marketing campaigns.

Dashboard with Visualized Data

As part of this web application design, we wanted to ensure that the dashboard produced an overview of current campaigns using visual aids such as graphs and charts to provide users with the needed information, including current campaign statuses and marketing performance at-a-glance. The Analytical Dashboard prepares the desired data required for analysis and decision making. It addresses the critical business goals to intuitively analyze trends and gain a clear understanding of the target market demographic.

Mind-Map Style Campaign Logic

For the UI of this web application, we designed a visual card-based interface to map out and organize campaigns for users and equip them with the ability to collaborate and visualize the connections they create between actions and filters. The interface serves as a tool that enables users to see the structured campaign data visually, better analyze the logic behind a campaign, and generate new ideas. Furthermore, this interface greatly minimizes the learning curve for new users, as the campaign is presented in a highly intuitive way that is easy to understand and work with.

New Library of UI Components

Users may spend up to eight hours a day using this enterprise application, so we designed a user interface service that is suited for professional use. The hierarchy of visual elements guides users towards the successful completion of a task. A great deal of software usability and user intuitiveness is added by highlighting the variable data and suggested follow-up actions while simultaneously minimizing human errors and costly mistakes.