Abstract image showcasing the integration of various marketing channels in a single interface.

Multi-Channel Marketing Campaign Manager UX/UI Design SAAS Application

The Challenge

Create an intuitive UI design for an enterprise SAAS application that provides a customizable platform to organize and execute multi-channel marketing campaigns.

A digital interface showing a dashboard with various marketing campaign statistics and performance metrics.

Dashboard with Visualized Data

As part of this web application design, we wanted to ensure that the dashboard produced an overview of the current campaigns using visual aids such as graphs and charts to provide users with the needed information, including current campaign statuses and marketing performance, at-a-glance. The Analytical Dashboard prepares the desired data required to analyze trends intuitively and gain a clear understanding of the target market demographic.

A digital interface showing a node-based mind-map style campaign logic diagram.

Mind-Map Style Campaign Logic

For the UI of this web application, we designed a visual card-based interface to map out and organize campaigns for users while equipping them with the ability to collaborate and visualize the connections they create between actions and filters. The interface serves as a tool to visually see the structured campaign data, better analyze the logic behind a campaign, and generate new ideas. Furthermore, this interface dramatically minimizes the learning curve for new users, as the campaign is presented in a highly intuitive way that is easy to understand and work with.

A digital interface showing a multi-channel marketing campaign management dashboard with various campaign statistics and performance metrics.

New Library of UI Components

Users may spend up to eight hours a day using this enterprise application; thus it must be so we designed a user interface service that is suited for professional use. The hierarchy of visual elements guides users towards the successful completion of a task. A great deal of software usability and user intuitiveness is added by highlighting the variable data and suggesting follow-up actions while simultaneously minimizing human errors and costly mistakes.

Let's Work Together

Working with ROSSUL is more than a transaction - it is a long-term partnership!