User Workflows Research & Analysis
We focused on understanding user behaviours, needs, and motivations through existing task, workflows, and feedback analysis in order to understand the impact of the current design on the audience.
We carefully studied user business goals and dug out the most critical tasks for various types of users to find what expected improvements could be included in the new product version. We analyzed all aspects of how the product could be problematic to the users right now.
To fully understand how the product fit within all Libro offerings, we spent a significant amount of time with Libro stakeholders throughout the process. It was important to know what they were looking to achieve in the new version of the Online Banking portal. We discussed Libro plans for future product development, the existing competition in the market, and what would make the product successful in their view.