ONLINE BANKING SERVICE Web Application

Challenge We were recently recruited by Libro Credit Union to update their User Experience that specialized in providing full-service banking with a unique option of a personal Financial Advisor for each individual clients.

User Workflows Research & Analysis

We focused on understanding user behaviors, needs, and motivations through existing task, workflows, and feedback analysis in order to understand the impact of the current design on the audience.

We carefully studied user business goals and dug out the most critical tasks for various types of users in order to find what expected improvements could be included in the new product version. We analyzed all aspects of how the product could be problematic to the users right now.

To fully understand how the product fit within an all Libro offerings, we spent a significant amount of time with Libro stakeholders throughout the process. It was important to know what they are looking to achieve in the new version of the Online Banking portal. We discussed Libro plans for future product development, the existing competition on the market, and what would make the product successful in their view.

User Engagement

Expanding Personalized User Experience

Personal banking is one of the main advantages of Libro. We’ve come up with an idea to make the Online Banking User Experience even more personal by making the UI responding to user life events. The system uses different ways to congratulate users on their life events, such as birthday and anniversaries, display season greetings and state holidays. Down the road, users will be allowed to upload custom images or use pre-defined image libraries to craft individual UI themes.

User Engagement

Payment Widgets

The new task-focused layout is shaped around common user tasks and offers simplified yet more productive UI and upgraded User Experience. Easy focusing on only what is relevant for the currently active task is the key to achieving users’ acceptance. Bill Payment and Transfer widgets provide consistent and efficient ways to manage your funds and stay on top of future and repeated transactions. Additional functionality allows users with joint accounts to approve payments made by another party.

User Engagement

Exciting User Goals Cards

Goal cards help users to make a difference in their lives. Aimed mostly at a young and inexperienced audience, cards aid in paying back loans, saving for holidays or achieving any other goal one may have. It is a fun and easy way to set and follow your objectives. Being smart, the Goals Engine not only notifies users of the current status, but also informs them about any missed payment or changed conditions. It suggests ways to recover and initiates a connection with a Personal Coach if needed.

User Engagement

What our Clients Say

As Ontario’s second largest credit union, Libro supports the well-being of people, businesses and communities by providing high-quality financial services. The Canadian financial service industry is an extremely competitive market in which Libro differentiates through providing a world class service level and a unique connectedness to its communities. As the world goes digital, the challenge for Libro was how best to differentiate by bringing our unique approach online without compromising its quality. Libro approached Rossul for its ability to create unique interface designs and usability consulting. Rossul helped bring Libro’s vision to life, ensuring strong results through user testing and helped build a roadmap for future installations. Rossul’s creative approach to design and knowledge of how users truly use the web has helped set Libro apart. Michael Ketelaars Digital Banking Manager Libro Credit Union
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