User Workflows Research & Analysis
We focused on understanding user behaviours, needs, and motivations through existing task, workflows, and feedback analysis in order to measure the impact of the current design on the audience.
We carefully studied user business goals and identified the most critical tasks for various types of users to determine what expected improvements should be included in the new product version. We analyzed all aspects of how the product could be problematic to the users right now.
To fully understand how the product fit within all Libro offerings, we spent a significant amount of time with Libro stakeholders throughout the process. It was important to know what they were wanted to achieve in the new version of the Online Banking portal. We discussed Libro’s plans for future product development, the existing competition in the market, and what would make the product successful in their view.