Logo & Branding
As part of the overall design process, one of the first jobs of the project was to develop a logo and brand for the business. The fundamental idea behind the new product logo is that it should be a reflection of the company’s business values and purpose. The app’s logo should allow users to see the brand as unique, memorable, recognizable, and easy to find on your phone or desktop apps array. The combination or the “C” letter with the carefully crafted cloud image make a perfect logo that can be scaled up and down without losing its shape.