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Blog Post. B2B UX in the Age of AI and Automation: Personalized User Journeys

B2B UX in the Age of AI and Automation: Personalized User Journeys

February 24, 2024

The advent of AI and automation marks a pivotal shift in the B2B landscape, ushering in a new era of digital transformation that touches every facet of business operations, from sales and marketing to customer service and beyond. This transformative wave brings with it a bounty of opportunities for innovation and growth but also necessitates…

Blog Post. Emerging UX Trends in 2024: Navigating the Future of B2B Digital Experience

Emerging UX Trends in 2024: Navigating the Future of B2B Digital Experience

December 13, 2023

As we advance into 2024, the realm of Business-to-Business (B2B) User Experience (UX) design is undergoing a remarkable transformation. In an era where digital interactions are increasingly pivotal, B2B platforms are not just focusing on functionality and aesthetics; they are redefining how they engage with users. The latest trends in B2B UX design reflect a…