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On April 2, 2012, Consumer reports came out with its top tablet ratings and who else would be at the top but the Apple iPad The new iPad has a high resolution screen that doesn’t drain the battery, a 5MP camera that takes good photos and healthy 4G capability. A couple of downsides appear to...

Visual design that creates a dialog with the user is more than just responding to search queries and leaving breadcrumbs. It’s about using static elements to interact with the user based on their needs/behavior. In order for designers to really “hit the spot,” they need to employ the following principles: 1. Start with the basics...

In his article The Myth of the Sophisticated User, Robert Hoekman Jr made it clear that "It doesn't matter how savvy your users are, better design benefits everyone." Designers use their expertise to create the user experience but what are the myths and assumptions about savvy users they use when designing a site or application?...

Rossul Design is a “Master Artist.” We had a project that we were really struggling with and requested Rossul’s help out of sheer desperation. Eli really showed passion for the project, was fun to work with, and brought many fresh ideas to the table. Overall the end product is very different from what we requested,...

One of the most important things you need to do when starting to design is to understand who your users are. Resist if you are told to design "for anybody", this way your design will be good for nobody. Choose a target population even if you think that other people will use your site as...

One of the most important components of any website is a search box. Yet many people don't always use them correctly. Some users don't even understand the difference between a search on the site and web search. To help them, it's best to create only one search box for the site. Adding additional search boxes...

There are a couple of things to keep in mind when designing a UI for consumers. One of the most important is the unfortunate fact that about 40% of the general population has low literacy. Keeping that in mind, most pages need to be designed at a 6th-grade level. Some other tips to consider: 1....

Users spend very little time on the Homepage. If the user is experienced, it can be as little as 25 seconds. What do you need to show them in this short period of time? Obviously, users don't read long paragraphs of text. Most of those precious seconds are spent figuring out where to go next....

"The term "usable" means more than just easy to learn. Ease of learning is an important component of usability, but it is the least important of the three components. To be usable, the product also has to be quick to use and relatively error-free. Most importantly, you must do what the user wants... Usability refers...

One sure way for software to annoy its users is to ask them for data the software obviously doesn't need. The form of this blooper that annoys users the most is asking them to reenter data they already entered... Make it a high priority not to require users to enter data repeatedly. Here are several...