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Rossul Design is a “Master Artist.” We had a project that we were really struggling with and requested Rossul’s help out of sheer desperation. Eli really showed passion for the project, was fun to work with, and brought many fresh ideas to the table. Overall the end product is very different from what we requested,...

One of the most important things you need to do when starting to design is to understand who your users are. Resist if you are told to design "for anybody", this way your design will be good for nobody. Choose a target population even if you think that other people will use your site as...

One of the most important components of any website is a search box. Yet many people don't always use them correctly. Some users don't even understand the difference between a search on the site and web search. To help them, it's best to create only one search box for the site. Adding additional search boxes...

There are a couple of things to keep in mind when designing a UI for consumers. One of the most important is the unfortunate fact that about 40% of the general population has low literacy. Keeping that in mind, most pages need to be designed at a 6th-grade level. Some other tips to consider: 1....

Users spend very little time on the Homepage. If the user is experienced, it can be as little as 25 seconds. What do you need to show them in this short period of time? Obviously, users don't read long paragraphs of text. Most of those precious seconds are spent figuring out where to go next....

"The term "usable" means more than just easy to learn. Ease of learning is an important component of usability, but it is the least important of the three components. To be usable, the product also has to be quick to use and relatively error-free. Most importantly, you must do what the user wants... Usability refers...

One sure way for software to annoy its users is to ask them for data the software obviously doesn't need. The form of this blooper that annoys users the most is asking them to reenter data they already entered... Make it a high priority not to require users to enter data repeatedly. Here are several...

Well, first we need to agree what the PC is. Let's say for the sake of argument that it's desktop and laptop computers. Then all other devices - ipad, phones, etc., are mobile devices. Steve Jobs said something like this about a year ago: Long time ago there were mostly trucks. But when population moved...

For your website to be a success you need 3 components: a) new visitors coming to your site, b) these new visitors to become customers, c) the loyalty of your customers. This is how it's usually measured: 1. The number of the sales 2. Traffic numbers - page view statistics 3. Time needed for visitors...

I was reading the book "GUI Bloopers" by Jeff Johnson and he makes a good list of questions about your user's tasks to consider before starting your design. Here is his advice: 1. What tasks does a person do that are relevant to the application's target task area? 2. Which tasks are common, and which...