Graphical User Interface Design Services

Why You Need GUI Design

Your customers not only look at your website, mobile or desktop application – they use it. So user experience is a key factor of your product’s success. Functionality, intuitiveness and look-and-feel must work together to create a compelling, highly usable experience.

From influencing user opinion to improving workflow to reducing support calls, good GUI design has direct economic impact. In fact, experts say that the cost-benefit ratio for usability is $1:$10-$100. Once a system is in development, correcting a problem costs 10 times as much as fixing the same problem in design. If the system has been released, it costs 100 times as much relative to fixing in design.

UI Design for Web Apps & Websites

Rossul Design specializes in user interface design and usability for web apps, desktop applications and web sites. Our design team has created successful user experiences for apps ranging from medical online tools to commercial web apps, social web networking portals, touch screen device controlling and desktop applications. Rossul Design is also a member of the Usability Professionals’ Association.

Web Usability Consulting & Analysis

Based on our extensive expertise and significant web usability experience we offer quick and easy methodology to analyze user behavior and discover flaws in the current UI design. The goal is to tell you how to change the design to better serve your users, minimize usage errors and the need for customer support. We provide expert user experience consulting services that can help to quickly fine tune your existing product or app, making it more usable and successful.

Front-End Code Development

We develop and deliver final front-end code that is fully compatible with W3C specifications, WAI (Web Accessibility Initiative) and Section 508. The code looks and works the same way on different platforms and browsers. It is optimized to quickly connect to the back-end engine, whether it is a proprietary CMS or popular systems such as Drupal, WordPress, Plone, Joomla, Movable Type and others.

Rapid GUI Prototyping

Our rapid GUI prototyping services allow for quick testing with focus groups and user-testing audiences. Interface prototyping allows you to gather valuable feedback in real-time on the effectiveness of the design solutions.

Our GUI Design Process

The GUI design process is a critical methodology that combines design talent with discipline, research, collaboration and user insights. Rossul Design uses a 5-step process to ensure you –and your users– get the desired results.

1. We study business model and your goals. We can’t help you if we don’t understand what you need. That’s why we invest time and effort into analyzing every relevant aspect of your business and profit model.
2. We study your targeted audience. From demographics and habits to how our target audience accesses your website and interacts with your application. We take time to understand your prospective customers’ goals, objectives and expectations. We perform a competitive analysis to ensure you stand out in the marketplace.
3. We create a results-drive blueprint. Rossul will build the Information Architecture upon which all other aspects are built – form, function, metaphor, navigation and interface, interaction, and visual design. A good IA is incredibly effective and will save both time and money in the long run.
4. We build the foundation. The wireframes and layout grid of all pages make it easy to envision the site and see every “click-through” possibility. It effectively ensures that your users needs are met
5. We create the look & feel.  Every visual element on your site is carefully crafted. Our interface design team ensures that the interface is an extension of your brand. It must be easily recognizable and firmly associated with your company.
6. We execute clean, compliant front-end code. As a final step we produce and deliver final front-end code of your web app or website. We test to ensure cross-browser/cross-platform compatibility, standards compliance and clean coding.

Depending on the project nature we usually deliver one or several of the following:

• A written report describing and prioritizing problems and usability flaws on your current website, web app, desktop application or intranet.
• Design and visual elements of your site or app in layered Photoshop or FireWorks files
• A fully functional website/intranet with CSS/HTML code that is fully W3C compliant and can be easily connected to your back-end functionality or CMS (See our application development services section for more information.)