The new Ford Sync App Ecosystem is a promising move toward the long-awaited upgrade of cars’ user interface. While driving conditions have changed dramatically during in the last 50 years, the dashboard UI has not. Our driving habits and laws have changed but we are still presented with the same basic set and layout of a dashboard. Surely, critical information can be presented in a much more efficient way, utilize modern technology and be way more user-centered. Ford and Mercedes-Benz initiatives indicate that the automobile industry is trying to close the gap.