User Engagement
Understanding what drives users to be engaged in the app is not a trivial task. To solve this problem, we found an extrinsic motivator which triggers the users’ desire for achievement and completion. This allows for the leveraging one of the most popular methods of increasing user engagement: the incentive to keep their “score” high. Attractive and powerful progress charts as well as reward systems add a playful element to healthy employee behaviour and establish a strong foundation for future integration into social networks.