US mobile market trends- Smartphone usage stats
ComScore, a leader in measuring the digital world, today released data, repots some interesting trends in smart phone usage. 42.7 million people in the U.S. owned smartphones, up 18 percent from the August through October period.
Here is content usage breakdown:
- Most popular activity is still text messaging (63,5%)
- Web surfing (28%)
- Games (28.6%)
- Accessing Social network sites (17%)
- Listening to music on mobile phone (12.8%)
Accessing social network has a boost of 3.5% in last month, text messaging has 1.5% while paying games have not changed much.
Blackberry is still most popular device used by 43% of the smart phone owners. Apple has a share of 25%. Microsoft gave up 4% to Google which has 7.1% (4.3% up for 3 months). Palm is in trouble and down 2.1% to 5.7% total maker share.