RSA 2008 Conference
Categories: Marketing Materials
Project Description: RSA® Conference helps drive the information security agenda worldwide with annual industry events in the U.S., Europe and Japan. It is the unbiased resource of information that security professionals around the world have come to rely upon. Each year the conference is held in the name of a person that contributed significantly to the security field.
The Challenge
Rossul Design needed to create a visual that would connect the genius mind of Alan Turing (1912-1954), a man considered to be the father of modern computer science, to the security challenges of today.
The Plan
To meet the challenge, we decided to design not only a series of clean, contemporary designed collaterals for the conference (Web, brochures, signage) but also to create an environment of the time of Alan Turing. The design elements would also make the exhibition a journey into the history of advance security technologies, acknowledging the exciting era when the computers, as we know them, had just begun to emerge.
The Design
Extensive research was at the core of this design. Rossul Design studied the life of Alan Turing and examined wide-ranging imagery to select photos, objects and other design elements to best communicate Turing’s era and the field of computer security. Every selection was carefully crafted to contribute to the global idea of the look and feel.
The Result
Rossul Design created a unique look, particularly for the high-tech sector: a look and feel that has an unmistakable nod to a past era, while remaining firmly modern.
High-Impact Color Palette
Rossul Design coordinated a unique colour palette that reflected the WWII era, while taking into account current needs of the RSA Conference 2008. The palette captures the flavour of that time but is also optimized to modern market environment.
Research
Extensive research had to be done to find suitable images. We scoured the U.S. Library of Congress, U.S. Military Academy Library, Naval Historical Center and numerous others.
Handcrafted elements
Because not many images of that time are available we had to handcraft additional images and elements, editing available images and creating new missing elements.