Musicane
Categories: GUI, Product ID
Project Description: Musicane is a web-based service that enables artists to create viral media stores and sell their products, such as songs, ringtones and videos, across their own websites, social networking pages and blogs.
The Challenge
Rossul Design had to create a high-impact, aggressive image for this new service. As a start-up online company, it was “mission critical” to have an attention-grabbing design, one that appealed to musicians, and other creative professionals.
The Plan
We decided to introduce the new web service by creating an aggressive colour palette and strong brand visuals. This bold approach would allow for an easy-to-remember and recall company style. As well, the confident look and feel would act as a catalyst for further brand development.
The Design
Rossul Design created a unique, memorable image for the new online service. As a first step we created a logo that has strong "digital" impression and feels at home online. The logo could also be easy animated. All elements were carefully created to fit with their target market and strong brand image. We also designed fully customized, CSS-driven templates for the artists’ stores.
The Result
The eye-catching design and bold, slightly edgy, colour palette helped Musicane to achieve its goal of creating a unique and unforgettable brand, a crucial factor in marketing for any online start-up. By integrating a call-to-action design feature, we helped Musicane promote member sign-ups.
Design Element Consistency
The GUI is made up of modules that ease coding and create an intuitive, coherent look and feel throughout the site. These consistent elements provide a dependable response to user actions, reducing any learning curve for the site visitor and building a sense of trust and credibility.
Musicane Logo Design
Rossul Design was called upon to create a new Musicane logo. The logo is highly web-oriented and is capable of being an active player on any web page. It was designed with potential animation in mind to grab even more attention. No matter what the media, the Musicane logo is instantly recognizable.
Highly Recognizable Colour Palette
To create a strong, bold brand we decided upon a deep, rich blue combined with a lively, fresh green colour palette. The combination of these colours is highly memorable and builds brand awareness. The colours were carefully selected, and are easily reproduced in both print and screen media.
Clear End-Goal Focus
To help drive membership sign-ups, we made sure that the "call to action", the sign-up button, is always visible and the most active element of the page. This assures an easy-to-spot and intuitive sign-up process.