EverWell Cosmetics
Categories: Marketing Materials
Project Description: EverWell International Corporation is a privately held company engaged in the development and marketing of wellness offerings under the EverWell brand. Their products and services are sold internationally through our distributors and licensees. Rossul Design was contracted to create company catalogue, Flash presentation, and business cards and gifts cards for the company. We studied the cosmetics industry, its customers and its competitors in the search for a winning style that would help the company stay on-brand and achieve its business objectives.
The Challenge
EverWell wanted a unique and interesting way to showcase its new products. The company also needed a look and feel that positioned it as an industry leader. It was important to relay the connotations of luxurious spa-quality products and yet tie it into a contemporary lifestyle.
The Design
Rossul Design created a chic new look for EverWell that is in keeping with the contemporary woman. By contrasting a “diamond on black silk” (an approach classically used in jewelry advertising) catalogue exterior with an interior that was open, breathable, and used calming muted colours, we were able to create strong connotations of a “jewelry box with a lifestyle inside” We kept this motif consistent throughout the marketing collaterals, which included gift cards, envelopes and business cards.
The Plan
After extensively studying the industry, company customers and the competition, Rossul Design wanted to capitalize on the concept that health and wellness is a gift we give to ourselves, a gift that is as precious as a gem. To allow EverWell to capture both the look and feel of a sumptuous “bijou” as well as a fresh-faced modern lifestyle we decided to use a strong element of contrast in our design that would emphasize the new product line and yet link it to today’s woman.
The Result
The new products are more effectively presented, while the marketing materials continue to frame the company as luxurious, upscale and at the same time, completely in-step with the average woman. EverWell is thrilled with the communication design approach we employed, helping them to achieve their business objectives and create marketing materials that resonate with their target audience.
Products Showcase
It was important to showcase the new products. The catalogue cover was design to, quite literally, spotlight the year’s new line.
New Updated Style
The mystique of the dramatic catalogue cover was sharply contrasted to an airy, contemporary interior, giving the marketing materials a unique appearance and “living style” inside space.
Optimal Images
Through extensive research and an unerring eye for sleek design, Rossul Design carefully selected the best images and digitally adjusted them to optimum effect.
Collateral Materilas
Rossul Design also consistently extended the brand style into various marketing collaterals such as envelopes, business and gift cards.