PCPitstop
Client: PCPitstop
Categories: GUI, Marketing Materials
Project Description: Boasting millions upon millions of PCs tested on its website, PCPitstop is a leader in diagnostic tools which quickly and automatically identify most common PC ailments. Rossul Design has completed numerous projects for them, including a new product identity, logo and branded look for a suite of products designed to work in the Windows Vista environment.
The Challenge
In a highly competitive market, we had to develop a new brand look for PC Pitstop – one that would be fresh, contemporary and yet ultimately have a style that would be memorable and come to be associated with PC Pitstop.
The Plan
Rossul Design decided to unify the existing logos and identities of seven products from the same family product line. A consistent look and feel would communicate the suite of products concept and play well in new Windows Vista environment.
The Design
We chose to communicate the functionality of the products with a unique, effective new logo for each. For PC Pitstop's flagship product “Optimize” we created a GUI (graphical user interface). It was mission critical that this interface be user-centric and intuitive as this is where the main interaction between the product and the PC user takes place. Based on this design, we created packaging and designed custom-shaped boxes.
The Result
With its innovated packaging, PC Pitstop now has an superior, one-of-a-kind look that stand out in very competitive market. The suite of products has become a united family and carries an easily recognized brand promise.
Testimonial
"Rossul quickly creates creative designs for the right price. Great company to work with." Keith Linden, VP Sales and Marketing, PC Pitstop
Vista Environment
Since the products were to be used with Vista Aero we had to make sure the GUI would smoothly integrate into the environment and provide an uninterrupted user experience.
Matching Banner
Rossul Design created matching set of web banners to promote new product versions.
Web-ready Product Icons
Each of the seven products received its own icon, all of which were carefully designed to communicate the main functionality associated with the individual products.
Custom Icons
To illustrate various product functions, we created highly recognizable custom desktop and GUI icons that were integrated into the user interface.